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London, 1st October 2026 — Specialist MGA Euna has appointed highly experienced private client specialist Steve Morse as Head of Personal Lines. He will report directly to CEO Ross Dingwall.
Morse has almost 40 years’ experience in the insurance sector, with a track record of leading high-performing underwriting and sales teams. He joins Euna from Aviva, where he was Underwriting Director, Aviva Private Clients. He previously held a similar role at AXA XL. Earlier in his career, he spent over 15 years at Hiscox in underwriting, sales and leadership roles and became a Partner in 2017.
Ross Dingwall said: “Steve is a standout appointment for Euna. His depth of experience in the private client market, proven leadership skills and strong broker relationships across the UK make him the ideal person to lead our new personal lines offering. His appointment underlines our ambition to build a genuinely specialist proposition that gives brokers greater choice and expert support for complex risks.”
Morse joins the personal lines team Euna launched in July with Specialist Home, its non-standard residential and contract works product, which covers risks that increasingly fall outside standard market appetite, including non-standard construction, listed buildings, unoccupied homes and high-profile clients.
Steve Morse said: “The opportunity to build a personal lines proposition from the ground up was a major attraction for me. Brokers need specialist underwriting expertise combined with speed, flexibility and accessibility – qualities that lie at the heart of Euna’s ethos. I look forward to working with Ross and the deeply experienced personal lines team we’ve assembled to develop the offering and help brokers find solutions for complex risks.”
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Media contact:
Conor Hicks, Omnia Partners
Conor.hicks@weareomniapartners.com | 07435 664190
About Euna
Established in 2014, Euna is a specialist MGA underwriting commercial and personal lines insurance through a select panel of brokers. We operate across a range of specialist classes, including property and casualty, construction, professional risks, surety bonds and medical malpractice, alongside personal lines cover for non-standard residential and contract works risks. Our proposition is built around clarity, speed and accountability. Each product line is led by experienced underwriters who own their results, supported by bespoke wordings, consistent A-rated capacity and a service model designed to remove friction from the placement process.
Our focus is simple: make brokers’ lives easier by providing insurer-level capability with MGA agility. Fast decisions, tailored cover and capacity that stays the course.
For more information, visit https://www.euna.com/
Frequently asked questions
Who has Euna appointed as Head of Personal Lines?
Euna has appointed Steve Morse as Head of Personal Lines. He reports directly to CEO Ross Dingwall.
Who is Steve Morse?
Steve Morse is Euna’s Head of Personal Lines and a private client specialist with almost 40 years’ experience in the insurance sector. He joins Euna from Aviva, where he was Underwriting Director, Aviva Private Clients, having previously held a similar role at AXA XL and spent over 15 years at Hiscox, where he became a Partner in 2017.
What is Euna’s Specialist Home product?
Specialist Home is Euna’s non-standard residential and contract works product, launched in July. It covers risks that increasingly fall outside standard market appetite, including non-standard construction, listed buildings, unoccupied homes and high-profile clients.
What does Euna specialise in?
Euna is a specialist MGA underwriting commercial and personal lines insurance through a select panel of brokers. It operates across a range of specialist classes, including property and casualty, construction, professional risks, surety bonds and medical malpractice, alongside personal lines cover for non-standard residential and contract works risks.
When was Euna established?
Euna was established in 2014. It is a specialist MGA underwriting commercial and personal lines insurance through a select panel of brokers.
